Framework

Framework, operating under the handle @frameworkputer, is a San Francisco-based company on a mission to fundamentally change the consumer electronics industry. Since its inception in 2020, Framework has rapidly gained traction, amassing nearly 100,000 followers, by focusing on principles of repairability, upgradeability, and environmental responsibility. They believe that technology should serve people and the planet, directly challenging the prevalent culture of planned obsolescence.

Their flagship products, including the Framework Laptop 16, Framework Desktop, and Framework Laptop 13, are engineered with modularity at their core. These devices allow users to configure their systems at purchase and then continually upgrade components like processors (featuring AMD Ryzen AI 300 Series), graphics cards (NVIDIA GeForce RTX 5070), and expansion cards, extending the lifespan and utility of their electronics. This "configure once, upgrade whenever" philosophy empowers consumers, transforming them from passive buyers into active custodians of their technology.

Framework's commitment extends beyond product design to fostering a robust ecosystem of support and community. Their website provides extensive knowledge bases, troubleshooting guides, and a vibrant community forum where users can share advice, projects, and engage in discussions. They actively highlight community contributions, such as the development of specialized Expansion Cards, demonstrating a collaborative approach to innovation. This dedication to user empowerment and open development differentiates them significantly in a market dominated by proprietary systems.

Recent activities underscore their mission. They publicly demonstrated how an iPhone 15 could be "fixed," a clear nod to the industry's repairability challenges. Furthermore, their lighthearted yet pointed comments about problematic office printers reveal a deep-seated frustration with non-repairable tech, hinting at a potential expansion of their repair-centric ethos to other product categories. Framework isn't just selling computers; they are selling a vision of a more sustainable, user-friendly, and open future for consumer electronics, proving that high performance and ethical design can coexist. Their work aims to fix a broken industry, one modular component at a time.